Figures from Canon’s 2014 Insight Report ‘Building your future with print’ suggest that more than two thirds of print buyers are using cross-media, but only one fifth of commercial printers are offering it. The study also found that half the print buyers would contact their printers for advice on combining print with other media.

That still leaves quite a few print buyers who aren’t using cross-media or are not asking their printers about it, and the apparent lack of customer demand is one of the reasons given by printers for not investigating further. Some of that apparent disinterest may just be ignorance about what’s possible, or the assumption that a printer wouldn’t be able to provide the whole service.

Active Genetics



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